In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise. This book focuses squarely on the issues and challenges faced by franchisors. Shane answers key questions such as: What do successful franchisors do differently from unsuccessful franchisors? Why do some companies in an industry choose to franchise while their competitors don’t? How does the decision to franchise affect your ability to compete with firms that don’t? For businesses that choose to move forward, Shane presents proven principles for every aspect of building a successful franchising system, including: recruiting, selecting, managing and supporting franchisees; establishing territories and pricing; managing expansion; and navigating the unique legal and institutional challenges of franchising.
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In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision (more…)
This digital document is an article from Ice Cream Reporter, published by Thomson Gale on December 20, 2005. The length of the article is 696 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Citation DetailsTitle: CoolBrands ties with Disney, considers franchise sell-off.Publication: Ice Cream Reporter (Newsletter)Date: December 20, 2005Publisher: Thomson GaleVolume: 19 Issue: 1 Page: 1(3)Distributed by Thomson Gale
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Franchising can offer businesses a powerful new source of growth and improved financial performance. Now, Dr. Scott A. Shane helps businesses systematically assess the pros and cons of franchising, and offers proven best practices for building a successful system. Unlike competitive books, From Ice Cream to the Internet focuses squarely on the strategic issues and challenges faced by franchisors. Shane answers key questions such as: What do the winners do differently? How does franchising affect your ability to compete with firms that don’t? Shane then presents proven principles for every facet of franchising success: designing the system, recruiting, selecting, managing and supporting franchisees; establishing territories and pricing; managing expansion; and more. Clear and engaging, this book brings together previously inaccessible research on a wide range of crucial issues, from establishing margins to navigating the legal and institutional challenges of franchisi (more…)
This digital document is an article from Ice Cream Reporter, published by Ice Cream Reporter on June 20, 2009. The length of the article is 651 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.Citation DetailsTitle: Haagen-dazs puts focus on franchise growth.Author: UnavailablePublication: Ice Cream Reporter (Newsletter)Date: June 20, 2009Publisher: Ice Cream ReporterVolume: 22 Issue: 7 Page: 2(2)Distributed by Gale, a part of Cengage Learning
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Reports from Haagen-Dazs indicate that the company is putting new focus on growing its shop business. Although best known for its packaged superpremium frozen desserts sold through supermarkets, groceries, convenience stores and other retail outlets, Haagen-Dazs has had a presence in the foodservice segme (more…)
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