In this in-depth home video program, host Robert Chesney takes viewers step-by-step through all the intricacies of making an intelligent franchise purchase.

Expert franchise attorneys and consultants reveal inside tips and critical knowledge you’ll need before you sign the franchise agreement.

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The Fees

The first and foremost issue that you'll probably want to take care of when entering into any franchise agreement is what fees you'll be paying. Most companies require that a franchise owner pay an initial fee to be able use the company's name and reputation whenever they want, but there are also some other fees that they must pay as well. For example, what is usually required is the franchise owners must pay a percentage of their profit to the company itself in return for being a franchise. Even though this percentage may only be 1-2%, it still could take a big chunk out of the profits. What you may want to get in writing is exactly how much you'll pay to the company, whether it will be a percentage of the gross or net profits, and whether or not any fees will be required the first year considering that many businesses do not even turn a profit until the second or third year!

Renewal Agreements

When signing into a contract with a company for a franchise one of the things you may be required to agree upon is exactly how long that contract will be and how long subsequent contracts will also be. Most companies require that a franchise owner sign a contract for at least 10-15 year agreement, but then make subsequent contracts half of the duration that the first one is signed for. However, you may also want to know what exactly will happen if you somehow breach the contract and bankrupt the franchise before the contract is up. There may be hefty fines and fees involved, but getting all of the specifics in writing is the best route any franchise owner can take!

Location

One important issue with franchises and all company branches is the location of each one. Many companies have stipulations that are set so that no company branch can be in the way, or in a physical location that is close to another of the same branch. This rule of thumb probably also goes for franchise businesses, but this is an issue that you'll want to discuss as well!

There are plenty of other things that you must discuss with the company headquarters itself before jumping on any bandwagon or riding on cloud nine! Securing your franchise is very important and making sure you know all the rules and regulations goes along with that!

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Package Inclusions:
1. Use of the Waffle Time Trade Name & Marks
a. The franchisee is given the privilege to sell Waffle Time products using the
Waffle Time trade name and trademark during the duration of the franchise
contract.
2. Business Operations System
a. The franchisee will use the business operations system developed by Waffle
Time, Inc. to run its outlet smoothly and profitably.
b. The business operations systems include:
i. Outlet operation – furniture, equipments & tools, procedures, products,
quality standards, food safety practices, workplace safety and handling
customer complaints
ii. Outlet accounting – daily sales report, inventories, P&L statement format
c. Initial training of franchisee’s prospective personnel and the franchisee is free of
charge; additional training of the franchisee’s personnel is for the franchisee’s
account.
3. Mobilization Set-up
a. Within the six cities where Waffle Time head office is located (Dagupan, Metro
Manila, Iloilo City, Cebu City, Cagayan de Oro City and Davao City), as
franchisor, Waffle Time, Inc. delivers cart, equipment and small wares to the
franchisee’s outlet location free of charge.
b. For franchise outlets located outside the cities where Waffle Time head office,
delivery of cart, equipment and small wares to the franchised outlet is on the
account of the franchisee.
c. Setting up of carts follows the above condition.
4. Cart and Signage
a. A well-designed and attractively made brand new cart is provided to the
franchisee. This includes the familiar Waffle Time signage.
b. All our carts are thoroughly inspected for quality workmanship before shipped
out.
5. Equipment and Small Wares
a. The franchise comes with waffle baker, food warmer and small wares needed for
preparing waffles.
b. Refrigerator used for storage of fillings is for the franchisee’s account.
c. Ice tea dispenser is on loan and will be returned upon expiration of the franchise
agreement.
6. Marketing Support
a. Marketing collaterals, which include two (2) specially designed streamers and
bundles of flyers, are provided for free to the franchisee before opening.
b. These specially designed marketing collaterals bring awareness and help promote
business in new areas.
c. Design consultancy and conceptualization for customized marketing stuff are for
free. However, additional and customized marketing stuff are for franchisee’s
account.
7. Operational and Technical Support
a. In line with our never-ending drive to provide our customers with the highest
possible quality products and services, regular and periodic outlet quality
compliance audits are conducted by well-trained Waffle Time supervisors.
b. Not only the Waffle Time supervisors do quality audits, they also determine the
specific needs of each outlet and address problems that may arise from day-to-day
operations.
c. Waffle Time continuous research and development efforts aims to upgrade and to
improve both the products and waffle business.
Supplies:
o To control the quality of the product, all supplies are purchased from the nearest Waffle
Time commissary.
o These supplies include all raw materials used in product preparation and all packaging
materials.
o Supplies purchased at Waffle Time commissary are for Franchisee’s account and paid
with a 5-day PDC on the same day the order is picked up.
Contract Duration: Three (3) years upon signing of contract
o Franchise agreement between Waffle Time, Inc and its franchisee is valid for a period of
three years upon signing of contract.
o Franchisee may renew the agreement upon mutual agreement with the franchisor on the
same terms and conditions as the first contract.
o Franchisor reserves the right to terminate a franchise agreement before expiration should
the franchisee is found to be in violation of the stipulations of the Franchise Agreement.
Other Franchise Expenditures:
o Cost of site improvements or renovations
o Site security deposits, rentals and other advance payments
o Cost of business/government permits & licenses
o Training allowance or salary of prospective crews
o Utilities – electricity/power, water, etc.

Procedure for application:
1. Submit application to the Franchise Officer or Area Manager.
o Franchise Application Form with 2pcs 2×2 picture
o Sketch map of proposed outlet location
o Letter of Intent
2. One-on-one Interview with Franchise Officer or Area manager.
3. Attend scheduled franchise orientation.
4. Franchise applicant will be given a maximum of ten days to submit the site evaluation
report.
5. On the 10th day, the following documents will be submitted together with the Site
evaluation report:
o NBI clearance
o Police clearance
o Court clearance
o Authority to check bank account
o Processing fee of P5,000.00
6. Review and Signing of Agreement
7. Payment of 50% franchise fee.
8. Training / Orientation on Outlet Operations of both franchisees and their prospective
crews.
9. Full payment of franchise fee, security deposit and initial stocks.
o P5, 000.00 processing fee is deductible from the total franchise package cost; but is
non-refundable in the event that the application is not granted by the company for
whatever reasons.
10. Grand opening of franchise outlet.

Waffle Time Contact Person

Catherine Joy T. Palencia
Franchise Officer
Mobile Phone # 09209622389
Tel. no. 550-6569
Fax no. 552-9208
www.waffletime.com
E-mail catherine@waffletime.com

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NOTE: Full Branch Model should have a floor area of at least 15 square meters.

• Investment does not include the following:

1. Initial Office Supplies
2. Utilities Deposit
3. Advance Rental
4. Rental Deposit
5. Security Deposit to Lessor (Mall)
6. Initial Operating Capital
7. PhP600,000 Cash Bond
8. Insurances

Franchise Benefits

Benefits as a Bayad Center Franchisee

1. Brand Leverage
2. Operational & Field Support
3. Training Support
4. Technical Support
5. Marketing Support

Application Procedure

1. Applicant submits Letter of Intent to CIS Bayad Center, Inc. (CBCI) with attached Location Map of proposed site.

(NOTE: Letter should be addressed to Aida C. Yuvienco, VP and Head – Sales, Marketing, and Business Development. Please include in the letter complete address of the proposed site as well as contact info – landline number/s, fax number & cellphone number – of applicant.)

1. CBCI screens proposed site.
2. CBCI conducts Franchise Orientation.
3. Applicant submits Market Study and Application Form and pays P15,000 processing fee.
4. CBCI verifies Market Study data.
5. CBCI conducts character/background and financial check/evaluation on the applicant.
6. CBCI conducts Panel Interview.
7. Applicant undergoes Medical Exams.
8. Applicant signs Memorandum of Agreement and reviews Franchise Agreement.
9. Applicant signs the Franchise Agreement and pays the Franchise Fee balance.

CIS BAYAD CENTER, INC.
Business Solutions Center, Meralco Complex
Ortigas Ave., Pasig City

Telephone Numbers: 914-2160 (telefax);
(632) 1622-5567 (Ms. Phoebe Vargas) & (632) 1622-5520 (Ms. Bung Roa)
Email addresses: inquiry@cis.com.ph; povargas@cis.com.ph

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