The Franchising Handbook: The Complete Guide to Choosing a Franchise [Hardcover]
Uncategorized — By admin on September 12, 2010 at 6:35 am
Franchising is big business. Last year, 95 per cent of all franchisees reported profitability, making it one of the safest ways to start up a business. Given these statistics, it is not surprising that franchising is on the increase, both in popularity and profitability, as individuals are able to enter their chosen market with a proven brand and an established business strategy. “The Franchising Handbook” is a comprehensive and accessible guide for both franchisees and franchisors. It offers advice on the best way to choose a franchise, and is illustrated throughout with real-life case-studies, plus an A-Z directory of franchises arranged by each major market sector.
About the Author
Iain Murray is a freelance writer who contributes to a variety of newspapers and magazines. He was franchise editor for the Daily Express for more than twenty years.
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